ShinePR - Boutique PR Agency

Grow with purpose.
Live your brand.
Shine brighter.
With ShinePR.

All organizations have light to shine and a story to tell. With ShinePR, you get deep brand, marketing, and PR expertise to shed light on your greatest advantages and reach your full potential.

Our Amazing Clients

98% of our business comes from referrals.


100% of our reviews are 5-star.

Your Solution Starts Here


Define your brand purpose, create a distinct indentity, and more.


Identify your competitive advantages, plan campaigns, map out strategies, and more.


Earn visibility, share your story, demonstrate thought leadership, and more.


Everything, not sure, or something else? Start here.

About Us

A Boutique PR Agency With Big Business Experience

ShinePR is a boutique PR agency and benefit company with 20+ years of proven experience leading marketing, PR, brand management, and communications at marketing agencies and Fortune 500 companies.

Why Choose a Boutique PR Agency?

Hands-On Service: We are able to take a more personalized approach, tailoring a PR strategy that aligns with your brand identity.

Direct Access to Our Senior Team: You have direct access to our senior team allowing for faster and more efficient communication.

Creative Collaboration: Working together leads to a better understanding of your brand's purpose and a more cohesive PR strategy.


Get direct access to our award-winning, hands-on team. As brand, marketing and PR leaders from large agencies and Fortune 500 corporations, we have what it takes to build strong brands and deliver business results.

Does your organization have hidden "purpose potential?"

We take a purposeful approach to business.
Purpose is at the core of virtually everything we do.
That's because organizations truly living their purpose achieve the greatest success.

We believe in giving back.

When others shine brighter, it brings us great joy. That's why we give 10% of our annual earnings to causes on behalf of our clients.

Our Latest News

Thurgood Marshall College Fund

Honoring Our Heritage and Legacy in Celebration of Black History Month and Women’s History Month

Each February, we honor our heritage and legacy in celebration of Black History Month. Similarly, each March, we recognize and celebrate the impact of trailblazing ...
new years

Aligning Your New Year’s Resolutions with Your Business Goals

I recently connected with a friend who shared a yearly joys/sorrows/hopes ritual she and a few girlfriends perform each New Year's Eve. Here’s how it ...

What the Legacy of Dr. Martin Luther King, Jr. Teaches Us About Living with Purpose

On Monday, we honored the life and work of Dr. Martin Luther King, Jr. Dr. King is remembered today for his commitment to living with ...
hands happy

Put the gift of customer feedback to work for your brand

In our last blog post, we shared how customer feedback is a tremendous gift, particularly for emerging and service brands. Now let’s talk about how ...

The gracious gift of customer feedback

As a growth-minded agency, one of our core values is to raise the bar, especially when it comes to finding ways to better serve our ...
ugly sweater

When did Christmas sweaters become ugly?

It’s National Ugly Sweater Day. And I have a confession: I have an intended-to-be-fashionable Christmas sweater in my attic. And yes, I wore it un-ironically ...
Corporate Social Responsibility

Making an Impact: Essential Pillars of a Corporate Social Responsibility Strategy

Over the last several years, we have lived through the COVID-19 pandemic, social justice awareness and activism, global conversations about climate change, and Russia’s invasion ...
grateful hands

Grateful for Brand-Aligned Giving

From Thanksgiving to Giving Tuesday, we’re well into the season of giving thanks. This got all of us at ShinePR thinking about how smaller brands ...
marines flag

What do the Marine Corps and the most formidable brands have in common? Plenty.

As our nation’s fight for independence raged in November 1775, American patriots recognized the need to strengthen naval forces. The Second Continental Congress passed a ...
Día de Muertos

Marketing a tradition: Día de Muertos in Mexico

We can’t escape death. This may sound bleak, but it is the core thought of the Mexican celebration “Día de Muertos,” or Day of the ...