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We take a better approach to business success.

So many organizations do so much more than just make money. More and more forward-thinking organizations are examining their purpose and intentions—and the contribution they make in the world. 

At ShinePR, we believe that purpose is what drives individuals and entities to do their best work and make a difference. And we’re here to help them do just that.

​Need a website? Let’s uncover what it is you really do and how to tell your story online. Looking to rebrand? Let’s examine what your brand represents and how it can do an even better job fulfilling your business purpose.   

Organizations that lead with purpose have distinct competitive advantages. They can generate more powerful marketing messages. And create deep emotional connections with audiences. All of which is ultimately good for business.

​Virtually any organization—large or small—can benefit from a purpose-driven approach. When your business is about more than just doing business—or you want it to be—let’s talk. 

Book a 60-minute, complimentary consult now

We knew our business was to help others. But ShinePR took our purpose and our story to the next level, especially as we helped displaced Ukrainian families during the Russian invasion.

Christopher Sanders
President and Co-Founder, The Palatin Group

Purposeful results

Case Studies


  • 32% increase in preference for the new brand

  • Brand architecture set, naming conventions defined

  • Rebranded and redesigned website, created blog and thought leadership strategies and articles

  • LinkedIn followers grew from 1,500 to 10,800 

  • 40 news releases issued, 2,520 news stories created and 3.0B impressions generated—with an advertising value equivalency of $27.6M  

  • Interviews with a range of outlets from Wall Street Journal and Bloomberg to podcasts and trade journals 

  • 3 awards won


A fintech leader in innovative payment and mobile credential solutions for higher education 


Redefine purpose, transform brand company, name new products, set up marketing and PR functions, raising visibility for its services through traditional and emerging channels 

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  • Brand story clarified and simplified while remaining upfront 

  • Improved customer experience with better product organization and easy, barrier-free purchase  

  • Effectively transitioned shopping experience to Shopify platform  

  • Raised visibility for the brand through media introductions and interviews 


A mother-daughter team bringing award-winning, hand-painted gallery illustrations to apparel, accessories, and home goods


Transform retail site, generate traffic, and increase conversions without losing the brand story

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  • Tools in place to issue announcements, monitor media coverage, and measure results  

  • Regular reporting of earned media results

  • Website redesigned and rewritten, including success stories 

  • Forbes Communication Council placement for CMO 

  • 1,200 stories earned and 1.1B impressions, valued at $10.5M in advertising equivalency  


A national education foundation that supports access to quality K-12 education


Create and execute a PR, visibility, and marketing strategy in an organization without a marketing staff  

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Put purpose to work for you

What an amazing group of professionals! The team has been able to help me shine through a variety of media opportunities! Thank you!

Jodi Brandstetter
CEO, Influence Network Media

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