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Honoring Our Heritage and Legacy in Celebration of Black History Month and Women’s History Month
Commemorate Black History Month with a Gift to Thurgood Marshall College Fund Each February, we honor our heritage and legacy in...
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Shine Spotlight
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Martha Holler
Aligning Your New Year's Resolutions with Your Business Goals
I recently connected with a friend who shared a yearly joys/sorrows/hopes ritual she and a few girlfriends perform each New Year's Eve....
Laura Wessells
What the Legacy of Dr. Martin Luther King, Jr. Teaches Us About Living with Purpose
Dr. King's legacy challenges us to live our own purpose with perseverance, courage, and commitment.
Martha Holler
Put the gift of customer feedback to work for your brand
In our last blog post, we shared how customer feedback is a tremendous gift, particularly for emerging and service brands. Now let’s talk...
Martha Holler
The gracious gift of customer feedback
As a growth-minded agency, one of our core values is to raise the bar, especially when it comes to finding ways to better serve our...
Sandy Gonsalves
When did Christmas sweaters become ugly?
It’s National Ugly Sweater Day. And I have a confession: I have an intended-to-be-fashionable Christmas sweater in my attic. And yes, I...
Laura Wessells
Making an Impact: Essential Pillars of a Corporate Social Responsibility Strategy
Over the last several years, we have lived through the COVID-19 pandemic, social justice awareness and activism, global conversations...
ShinePR Team
Grateful for Brand-Aligned Giving
Three Creative Ways Smaller Brands Give Big From Thanksgiving to Giving Tuesday, we’re well into the season of giving thanks. This got...
Martha Holler
What do the Marine Corps and the most formidable brands have in common? Plenty.
Four lessons aspiring brands can learn from our Nation's force in readiness As our nation’s fight for independence raged in November...
Regina Resendi
Marketing a tradition: Día de Muertos in Mexico
We can’t escape death. This may sound bleak, but it is the core thought of the Mexican celebration “Día de Muertos,” or Day of the Dead,...
Laura Wessells
Three Steps to the Perfect Pitch
As we celebrate @National Publicist Day, let’s shine a light on how to create the perfect media pitch – one that snags the attention of a...
Laura Wessells
Using Storytelling To Connect With Audiences And Grow Your Brand
Everyone likes a good story, right? As we celebrate the National Day on Writing on Oct. 20, we at ShinePR have been reflecting on the...
Martha Holler
Reflections on the Creation of ShinePR on National Women-Owned Business Day
As a graduate of both an all-girls high school and a women’s college, I should have guessed that I’d join the club of women business...
Martha Holler
What We Learned From Our (Remote) Interns This Summer
As summer draws to a close and in the spirit of Labor Day, we recently asked our summer interns to share their experiences.
Martha Holler
How My Mom Almost Got Scammed and What I Learned from It
My mom was recently the target of financial scam. Fortunately years of crisis communication training kicked in and we managed the situation.
Irena Bosworth
Break Free from Random Acts of Marketing
Do you ever find yourself engaging with prospects on an unpredictable, one-off basis? Perhaps you’ve sent an email newsletter to your...
Martha Holler
When Crisis Management Becomes Humanitarian Aid
Provide real-time assistance to clients’ employees and family members leaving Ukraine.
Laura Wessells
During Times of Crisis, Brands of All Sizes Can Make a Big Difference -- Part 3
With more than a month into the Russian invasion of Ukraine, we see no meaningful signs of peace. In the first and second article of the...
Laura Wessells
During Times of Crisis, Small Brands Can Make a Big Difference – Part 2
ShinePR has been inspired by three brands in our network that are small but mighty in terms of their dedication, determination, and...
Laura Wessells
During Times of Crisis, Small Brands Can Make a Big Difference
The incredible show of solidarity for Ukraine by brands in every industry has echoed around the globe. Brands are taking action through...
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