Shine Spotlight

Each February, we honor our heritage and legacy in celebration of Black History Month. Similarly, each March, we recognize and celebrate the impact of trailblazing women during Women’s History Month. ...

I recently connected with a friend who shared a yearly joys/sorrows/hopes ritual she and a few girlfriends perform each New Year's Eve. Here’s how it works. Each one of them ...

On Monday, we honored the life and work of Dr. Martin Luther King, Jr. Dr. King is remembered today for his commitment to living with purpose and serving his community, ...

In our last blog post, we shared how customer feedback is a tremendous gift, particularly for emerging and service brands. Now let’s talk about how to put that feedback to ...

As a growth-minded agency, one of our core values is to raise the bar, especially when it comes to finding ways to better serve our clients. One of our key ...

It’s National Ugly Sweater Day. And I have a confession: I have an intended-to-be-fashionable Christmas sweater in my attic. And yes, I wore it un-ironically for years—even to work—before ugly ...

Over the last several years, we have lived through the COVID-19 pandemic, social justice awareness and activism, global conversations about climate change, and Russia’s invasion of Ukraine. These issues are ...

From Thanksgiving to Giving Tuesday, we’re well into the season of giving thanks. This got all of us at ShinePR thinking about how smaller brands choose to give back. How ...

As our nation’s fight for independence raged in November 1775, American patriots recognized the need to strengthen naval forces. The Second Continental Congress passed a resolution on Nov. 10, 1775, ...

We can’t escape death. This may sound bleak, but it is the core thought of the Mexican celebration “Día de Muertos,” or Day of the Dead, on November 2. This ...

As we celebrate @National Publicist Day, let’s shine a light on how to create the perfect media pitch – one that snags the attention of a journalist and compels them ...

Everyone likes a good story, right? As we celebrate the National Day on Writing on Oct. 20, we at ShinePR have been reflecting on the power of storytelling to build ...

As a graduate of both an all-girls high school and a women’s college, I should have guessed that I’d join the club of women business owners. I’d flirted with the ...

As summer draws to a close and in the spirit of Labor Day, we recently asked our summer interns to share their experiences about working at ShinePR. Their insights shed ...

Over the last several weeks we have watched as brands have gone above and beyond a statement of support. We are inspired by those brands who joined compassionate relief efforts ...

I recently received a stomach-dropping text from my brother that began, “Mom is OK but… .” My mother was at her bank trying to withdraw $18,000 to help his daughter/my ...

Do you ever find yourself engaging with prospects on an unpredictable, one-off basis? Perhaps you’ve sent an email newsletter to your client list once—and never again. Or you came away ...

It was late February, and I was wrapping a business call with the principals at The Palatin Group. As we all turned to our calendars to confirm our next meeting, ...

The Palatin Group— Making a Difference by Providing Evacuation and Resettlement Assistance to Those Leaving Ukraine The Palatin Group is a global intelligence, security, and advisory services firm with offices ...

The Market at River Falls — Activating an Engaged Customer Base to Raise Ukrainian Relief Funds The Market, located in Potomac, MD, is known for its customer service, its long-standing ...

Over the last several weeks, we have been inspired by three brands in our network who shine more brightly through distinctive and heartfelt efforts to go above and beyond to ...

Talk about a winning formula: "Brands draw their power from three sources: science (insights generation and performance measurement), art (creativity), and craft (management and execution)." Check out this piece from ...