What we’re reading
Talk about a winning formula: “Brands draw their power from three sources: science (insights generation and performance measurement), art (creativity), and craft (management and execution).”
Check out this piece from McKinsey on the future of brand strategy.
Martha Holler
Martha Holler is the co-founder of ShinePR and has over 25 years of experience in public relations. Her expertise is amplifying brand purpose and delivering tangible and measurable results for her clients.
