If your marketing isn’t bringing in the members and deposits you want, maybe it’s time to update your credit union's marketing strategy.
We’re ShinePR, a certified woman-owned agency, with more than 75 years combined experience in promoting financial services. We bring a fresh approach to your marketing:
- Responsive enough to pinpoint marketing strategies that differentiate you
- Flexible enough to really listen and understand your needs
- Knowledgeable enough to get quantifiable results from social media, events, advertising, and community communications
Objective Assessment
We'll conduct an audit and objectively assess your credit union's current marketing programs, identify gaps and opportunities to maximize your marketing budget and results
Branding Refresh
We'll refresh your credit union's brand strategy, including brand positioning and purpose statements, mission, vision, and values, so they resonate with your target audience and shape an authentic, differentiated reputation
Marketing Strategy
We'll design an integrated marketing strategy specifically for your credit union to maximize your budget, raise your visibility, and advance your business objectives
Competitive Analysis
We'll perform a comprehensive market analysis to understand the competitive landscape in which your credit union operates to identify untapped opportunities to set you apart from the crowd
Communications Strategy
We'll create a content strategy and narrative that attracts your credit union's target audience at every stage of the marketing funnel and engages them with content with the right message at the right time
PR & Community Strategy
We'll craft a public relations and media strategy so your credit union captures the attention of the media, your members, and community, and we'll help you generate press coverage and manage crises