Maximize your marketing with a results-driven marketing plan customized for your credit union

You operate to promote your members' well-being. You are a safe alternative to large banks. You even return your profits to members. Still, growing membership is a challenge. We can help.

If your marketing isn’t bringing in the members and deposits you want, maybe it’s time to update your credit union's marketing strategy.

We’re ShinePR, a certified woman-owned agency, with more than 75 years combined experience in promoting financial services. We bring a fresh approach to your marketing:

  • Responsive enough to pinpoint marketing strategies that differentiate you
  • Flexible enough to really listen and understand your needs
  • Knowledgeable enough to get quantifiable results from social media, events, advertising, and community communications

Objective Assessment

We'll conduct an audit and objectively assess your credit union's current marketing programs, identify gaps and opportunities to maximize your marketing budget and results

Branding Refresh

We'll refresh your credit union's brand strategy, including brand positioning and purpose statements, mission, vision, and values, so they resonate with your target audience and shape an authentic, differentiated reputation

Marketing Strategy

We'll design an integrated marketing strategy specifically for your credit union to maximize your budget, raise your visibility, and advance your business objectives

 Competitive Analysis

We'll perform a comprehensive market analysis to understand the competitive landscape in which your credit union operates to identify untapped opportunities to set you apart from the crowd

Communications Strategy

We'll create a content strategy and narrative that attracts your credit union's target audience at every stage of the marketing funnel and engages them with content with the right message at the right time

PR & Community Strategy 

We'll craft a public relations and media strategy so your credit union captures the attention of the media, your members, and community, and we'll help you generate press coverage and manage crises

Why choose ShinePR?

  • Industry Expertise: We have deep, Fortune 500 experience in financial services marketing, branding, and public relations.
  • Tailored Solutions: We understand every credit union is unique, and we tailor our strategies to meet your specific goals and objectives.
  • Proven Track Record: Our public relations agency has a proven track record of success, with award for our people and our programs.
  • Community Commitment: We believe in helping others–that's why we give 10% of our earnings to worthy causes on each client's behalf.