Brand strategists. Proven marketers. PR experts.

Purpose Fanatics!

^

Lots of agencies do brand, marketing and PR work. We do it differently.

We lead with purpose, and it makes all the difference.

We believe everyone—individuals and organizations alike—has a purpose and a story to share. Purpose is the cornerstone of our boutique agency.

We use our big business expertise to make mid-size and emerging B2B organizations shine—illuminating what sets them apart and how they positively impact the world around them.  

It's not just what we do, it's how we do it.

Each day we commit to:

  • Listen to learn

  • Build relationships

  • Uplift others

  • Raise the bar

  • Keep our word

What our clients say

I have worked with many pr firms, and your team has displayed the most exceptional level of expertise and professionalism. he quality and value are unmatched!!

Dr. Z. Rajnic
Founder, Dr. Z. Green Therapy

Meet the team

With ShinePR, you get direct access to an award-winning team with 20+ years proven experience leading marketing, PR, brand management, and communications at marketing agencies and Fortune 500 companies.

 

Known for hands-on service, our senior team contributes to your engagement daily.  

TeamShot_ShinePR_FNL 05-01-22.jpg
Headshot_Holler Portrait_FNL 05-01-22.jpg

Martha Holler

Founder

Known for: Transforming brands. Working with the media. Demonstrating grace under pressure.

Proud alumna of: Randolph-Macon Woman’s College (BA). George Mason University (MBA).

Passionate about: Balancing form and function. Accuracy. 

 

Hidden talents: Cutting through clutter. Creating narratives like inferential arguments. Making killer lasagna. 

Fun facts: Appeared on the Today Show, Dr. Phil, and CNN. Rebranded a Fortune 500 company. Bartended in a Tex-Mex restaurant on the Left Bank in Paris. 

Other favorite roles: Wife. Mom. Army Football Tailgater. 4th Grade Sunday School Teacher. Champagne Taster. 

IB_headshot_final (1).jpg

Irena Bosworth

Marketing Strategy

Known for: Marketing expertise finely honed at global agencies and leading corporations. Adaptability to any environment. 

Proud alumna of:  Westfield State University.

Passionate about: Being part of an amazing and talented woman-owned organization. 

Hidden talents: Building marketing strategies that nurture client and prospect relationships. Making a mean eggplant parmesan that always persuades family to eat in. 

Fun fact: Loves hip hop, her collection of “readers,” and binging the latest Netflix series. 

 

Other favorite roles: Dog Walker. “Uber” Driver to All Northeast Hockey Rinks. Girls’ Weekend Aficionado.  

DSC01107.jpg

Sandy Gonsalves

Content

Known for: Being a marketer who happens to be a writer. Nailing the brand voice. Asking the right questions. Honoring commitments.

Proud alumna of: Boston University (BS). Clark University (MS).

Passionate about: Stringing letters, words, and sentences together. Doing great work with amazing people.

Hidden talents: Thinking far outside the box. Using marketing superpowers to get kids and husband to do things. 

Fun facts: Is a published cookbook author. Plans to visit all seven continents (only two to go). Makes a mean French gimlet.  

Other favorite roles: Mom. Wife. Cat Magnet. Globetrotter. Beach Bum.

Laura Wessells Headshot.jpg

Laura Wessells

Chief Brand Officer

Known for: Being highly collaborative. Telling brand stories. Listening and reflecting before speaking. Championing financial literacy education.

Proud alumna of: Wellesley College (BA). Robert H. Smith School of Business, University of Maryland (MBA).

Passionate about: Creating cause-driven brands. Nailing the details. Collecting art. 

Hidden talents: Website designer. Landscape design. Finding the silver lining.

Fun facts: Once took four flights to spend a week off the grid with Grizzly bears in British Columbia’s Great Bear Rainforest. 

Other favorite roles: Mom. Dog’s Squirrel Wrangler. Loyal Friend. Amateur British Detective.

Headshot_White Background_Regina.jpg

Regina Resendi

Digital Marketing

Known for: Being compassionate. Mediating difficult situations. Staying true to herself and her beliefs. Guiding customers toward the best choices and results. Being a social media guru.

Proud alumna of: Universidad Iberoamericana Puebla. Fachhochschule Bielefeld.

Passionate about: Achieving goals. Completing tasks. Going the extra mile.

Hidden talents: Able and ready to please. Adapting to different cultures.

Fun facts: Travel junkie who hopes to visit Indonesia. Huge horror movie fan. Enjoys tracking serial killer facts and data. 

Other favorite roles: Nurturing Super Host. Food Lover Who Relishes Trying New Recipes.

To play, press and hold the enter key. To stop, release the enter key.

Interested in Joining our Talented Team?