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Brand strategists. Proven marketers. PR experts.
Purpose Fanatics!
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Lots of agencies do brand, marketing and PR work. We do it differently.
We lead with purpose, and it makes all the difference.
We believe everyone—individuals and organizations alike—has a purpose and a story to share. Purpose is the cornerstone of our boutique agency.
We are a Certified Women's Business Enterprise that uses our big business expertise to make mid-size and emerging B2B organizations shine—illuminating what sets them apart and how they positively impact the world around them.
It's not just what we do, it's how we do it.
Each day we commit to:
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Listen to learn
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Build relationships
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Uplift others
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Raise the bar
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Keep our word
What our clients say
Meet the team
With ShinePR, you get direct access to an award-winning team with 20+ years proven experience leading marketing, PR, brand management, and communications at marketing agencies and Fortune 500 companies.
Known for hands-on service, our senior team contributes to your engagement daily.
Martha Holler
Co-Founder
Known for: Transforming brands. Working with the media. Demonstrating grace under pressure.
Proud alumna of: Randolph-Macon Woman’s College (BA). George Mason University (MBA).
Passionate about: Balancing form and function. Accuracy.
Hidden talents: Cutting through clutter. Creating narratives like inferential arguments. Making killer lasagna.
Fun facts: Appeared on the Today Show, Dr. Phil, and CNN. Rebranded a Fortune 500 company. Bartended in a Tex-Mex restaurant on the Left Bank in Paris.
Other favorite roles: Wife. Mom. Army Football Tailgater. 4th Grade Sunday School Teacher. Champagne Taster.
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Irena Bosworth
Marketing Strategy
Known for: Marketing expertise finely honed at global agencies and leading corporations. Adaptability to any environment.
Proud alumna of: Westfield State University.
Passionate about: Being part of an amazing and talented woman-owned organization.
Hidden talents: Building marketing strategies that nurture client and prospect relationships. Making a mean eggplant parmesan that always persuades family to eat in.
Fun fact: Loves hip hop, her collection of “readers,” and binging the latest Netflix series.
Other favorite roles: Dog Walker. “Uber” Driver to All Northeast Hockey Rinks. Girls’ Weekend Aficionado.
Laura Wessells
Co-Founder
Known for: Being highly collaborative. Telling brand stories. Listening and reflecting before speaking. Championing financial literacy education.
Proud alumna of: Wellesley College (BA). Robert H. Smith School of Business, University of Maryland (MBA).
Passionate about: Creating cause-driven brands. Nailing the details. Collecting art.
Hidden talents: Website designer. Landscape design. Finding the silver lining.
Fun facts: Once took four flights to spend a week off the grid with Grizzly bears in British Columbia’s Great Bear Rainforest.
Other favorite roles: Mom. Dog’s Squirrel Wrangler. Loyal Friend. Amateur British Detective.
Regina Resendi
Digital Marketing
Known for: Being compassionate. Mediating difficult situations. Staying true to herself and her beliefs. Guiding customers toward the best choices and results. Being a social media guru.
Proud alumna of: Universidad Iberoamericana Puebla. Fachhochschule Bielefeld.
Passionate about: Achieving goals. Completing tasks. Going the extra mile.
Hidden talents: Able and ready to please. Adapting to different cultures.
Fun facts: Travel junkie who hopes to visit Indonesia. Huge horror movie fan. Enjoys tracking serial killer facts and data.
Other favorite roles: Nurturing Super Host. Food Lover Who Relishes Trying New Recipes.
