Brand strategists.
Proven marketers.
PR experts.
Purpose Fanatics!

Lots of agencies do brand, marketing and PR work. We do it differently.

We lead with purpose, and it makes all the difference.

We believe everyone—individuals and organizations alike—has a purpose and a story to share. Purpose is the cornerstone of our boutique agency.

We are a benefit company and Certified Women's Business Enterprise that uses our big business expertise to make mid-size and emerging B2B organizations shine—illuminating what sets them apart and how they positively impact the world around them.

It's not just what we do,
it's how we do it.

Each day we commit to:

  • Listen to learn
  • Build relationships
  • Uplift others
  • Raise the bar
  • Keep our word

What our clients say

"I have worked with many pr firms, and your team has displayed the most exceptional level of expertise and professionalism. he quality and value are unmatched!!"

Dr. Z. Rajnic

Founder, Dr. Z. Green Therapy

"[ShinePR] was absolutely amazing jumping in to host and moderate the first ever press event for our nonprofit organization. [They] patiently guided us and was a fantastic professional helping us to successfully introduce ourselves to the press."

John Huycke

Chairman of the Board, Jou Nouvo

"ShinePR has been an incredible part of my journey of building my brand and purpose. I especially appreciated the thought provoking questions to draw out what I envisioned."

Amy Clark

Founder, Growth Minded Leadership Group

"ShinePR rebranded my business, and I’m thrilled with the results. The team exceeded my expectations in virtually every way. That’s why I’ve hired them to do it again for my second business!"

Robert Petrelli

Co-Founder, Revelocity Consulting and Founder, Leverage IP

"ShinePR listened closely to my clients, stakeholders, and me and developed a brand strategy and website that captured my business perfectly."

Dr. Meredith Wells Lepley

Principal, Workplace Surveys and Solutions

"I have had an amazing engagement with ShinePR. I recently started a small consulting company and asked the Shine PR team if they could take nothing and turn it into something to build out all the content for a website. They built me a brand that fit what I represented. This included amazing content and logos. I am thrilled with the end result and the experience I had."

Brian Carp

CEO, Combina Financial

Meet the Team

With ShinePR, you get direct access to an award-winning team with 25+ years proven experience leading marketing, PR, brand management, and communications at marketing agencies and Fortune 500 companies.

Known for hands-on service, our senior team contributes to your engagement daily.

Martha Holler

Martha Holler

Co-Founder

Meet Martha

Known for: Transforming brands. Working with the media. Demonstrating grace under pressure.

Proud alumna of: Randolph-Macon Woman’s College (BA). George Mason University (MBA).

Passionate about: Balancing form and function. Accuracy.

Hidden talents: Cutting through clutter. Creating narratives like inferential arguments. Making killer lasagna.

Fun facts: Appeared on the Today Show, Dr. Phil, and CNN. Rebranded a Fortune 500 company. Bartended in a Tex-Mex restaurant on the Left Bank in Paris.

Other favorite roles: Wife. Mom. UFC fan and F1 enthusiast. 4th Grade Sunday School Teacher. Champagne Taster.

Laura Wessells

Laura Wessells

Co-Founder

Meet Laura

Known for: Being highly collaborative. Telling brand stories. Listening and reflecting before speaking. Championing financial literacy education.

Proud alumna of: Wellesley College (BA). Robert H. Smith School of Business, University of Maryland (MBA).

Passionate about: Creating cause-driven brands. Nailing the details. Collecting art. 

Hidden talents: Website designer. Landscape design. Finding the silver lining.

Fun facts: Once took four flights to spend a week off the grid with Grizzly bears in British Columbia’s Great Bear Rainforest. 

Other favorite roles: Mom. Dog’s Squirrel Wrangler. Loyal Friend. Amateur British Detective.

Interested in Joining our Talented Team?