We take a better approach to business success.

So many organizations do so much more than just make money. More and more forward-thinking organizations are examining their purpose and intentions—and the contribution they make in the world.

At ShinePR, we believe that purpose is what drives individuals and entities to do their best work and make a difference. As a benefit company, we’re here to help them do just that.

​Need a website? Let’s uncover what it is you really do and how to tell your story online. Looking to rebrand? Let’s examine what your brand represents and how it can do an even better job fulfilling your business purpose.

Organizations that lead with purpose have distinct competitive advantages. They can generate more powerful marketing messages. And create deep emotional connections with audiences. All of which is ultimately good for achieving their goals.

​Virtually any organization—large or small—can benefit from a purpose-driven approach. When your business is about more than just doing business—or you want it to be—let’s talk.

"We knew our business was to help others. But ShinePR took our purpose and our story to the next level, especially as we helped displaced Ukrainian families during the Russian invasion."

 

Christopher Sanders

Co-Founder and President, The Palatin Group

Purposeful Results

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Client

A fintech leader in innovative payment and mobile credential solutions for higher education 


Challenge

Redefine purpose, transform brand company, name new products, set up marketing and PR functions, raising visibility for its services through traditional and emerging channels

Results

  • 32% increase in preference for the new brand
  • Brand architecture set, naming conventions defined
  • Rebranded and redesigned website, created blog and thought leadership strategies and articles
  • LinkedIn followers grew from 1,500 to 10,800
  • 40 news releases issued, 2,520 news stories created and 3.0B impressions generated—with an advertising value equivalency of $27.6M 
  • Interviews with a range of outlets from Wall Street Journal and Bloomberg to podcasts and trade journals
  • 3 awards won

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Client

A mother-daughter team bringing award-winning, hand-painted gallery illustrations to apparel, accessories, and home goods


Challenge

Transform retail site, generate traffic, and increase conversions without losing the brand story

Results

  • Brand story clarified and simplified while remaining upfront
  • Improved customer experience with better product organization and easy, barrier-free purchase 
  • Effectively transitioned shopping experience to Shopify platform
  • Raised visibility for the brand through media introductions and interviews

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Client

A national education foundation that supports access to quality K-12 education


Challenge

Create and execute a PR, visibility, and marketing strategy in an organization without a marketing staff

Results

  • Tools in place to issue announcements, monitor media coverage, and measure results 
  • Regular reporting of earned media results
  • Website redesigned and rewritten, including success stories
  • Forbes Communication Council placement for CMO
  • 1,200 stories earned and 1.1B impressions, valued at $10.5M in advertising equivalency

Put purpose to work for you

Jodi Brandstetter

CEO, Influence Network Media

What an amazing group of professionals! The team has been able to help me shine through a variety of media opportunities! Thank you!