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BRANDING
Define your brand purpose, create a distinct indentity, and more.
MARKETING
Identify your competitive advantages, plan campaigns, map out strategies, and more.
PR
Earn visibility, share your story, demonstrate thought leadership, and more.
ALL OF IT
Everything, not sure, or something else? Start here.
Purposeful Results
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Client
A fintech leader in innovative payment and mobile credential solutions for higher education
Challenge
Redefine purpose, transform brand company, name new products, set up marketing and PR functions, raising visibility for its services through traditional and emerging channels
Results
- 32% increase in preference for the new brand
- Brand architecture set, naming conventions defined
- Rebranded and redesigned website, created blog and thought leadership strategies and articles
- LinkedIn followers grew from 1,500 to 10,800
- 40 news releases issued, 2,520 news stories created and 3.0B impressions generated—with an advertising value equivalency of $27.6M
- Interviews with a range of outlets from Wall Street Journal and Bloomberg to podcasts and trade journals
- 3 awards won
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Client
A mother-daughter team bringing award-winning, hand-painted gallery illustrations to apparel, accessories, and home goods
Challenge
Transform retail site, generate traffic, and increase conversions without losing the brand story
Results
- Brand story clarified and simplified while remaining upfront
- Improved customer experience with better product organization and easy, barrier-free purchase
- Effectively transitioned shopping experience to Shopify platform
- Raised visibility for the brand through media introductions and interviews
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Client
A national education foundation that supports access to quality K-12 education
Challenge
Create and execute a PR, visibility, and marketing strategy in an organization without a marketing staff
Results
- Tools in place to issue announcements, monitor media coverage, and measure results
- Regular reporting of earned media results
- Website redesigned and rewritten, including success stories
- Forbes Communication Council placement for CMO
- 1,200 stories earned and 1.1B impressions, valued at $10.5M in advertising equivalency